Freelance Digital Marketing Consultant

About Me

I’ve worked in marketing for more than 25 years, helping clients with digital marketing and eCommerce since 1999, both in-house and agency-side.

I have worked across a range of industries, including fashion, sportswear, leisure, food, drink, and technology. For six years, I was in-house at oki-ni (part of FourMarketing), where I became Brand and Marketing Director and worked with the following brands: adidas Originals, Levi’s, Evisu, Aquascutum, Pringle, Diesel, and Puma. I then moved to agency work and have supported clients such as Virgin Limited Edition, B&Q, Keds, Orla Kiely, Puma, K-Swiss, Bearded Kitten, America’s Cup, and TCL.

Since 2010, I have been a freelance digital marketing consultant. I help businesses, brands, and agencies with digital marketing strategy, paid media, SEO, email marketing, social media strategy, copywriting, eCommerce, and other key services.

My role can vary depending on what a client needs. I might help shape a wider digital strategy, support a pitch, review existing activity, identify new opportunities or take responsibility for the day-to-day management and optimisation of campaigns.

I work closely with clients and their existing teams, combining strategic thinking with practical, hands-on delivery. My focus is always on making digital marketing clearer, more effective and better aligned with their wider business goals and key services.

Curious about how I work?
Every freelance consultant works a little differently. If you’d like to know more about my approach, how projects typically run, what I expect from clients (and what you can expect from me), I’ve shared it all in my article, How I Work as a Freelance Digital Marketing Consultant.

You can also find a more detailed career history and further information about the brands I’ve worked with on my LinkedIn profile.

Services:

Digital Marketing Strategy & Consultancy

Data Analysis & Competitor Research

Paid Media Strategy & Management

SEO Strategy, Audits & On-Page SEO

AEO, GEO & AI Search Visibility

Social Media Strategy & Audits

Content Strategy & Copywriting

Email Marketing Strategy & Management

GA4, Tag Manager & Conversion Tracking

Analytics, Dashboards & Reporting

Digital Project Management

Experience

Martin Agency Social Media Community Manager

Alter Agency Digital Marketing Consultant

Bluesky Marketing agency - Account Director

Retail Fashion Academy - Freelance Paid Media

Vicki is a pleasure to work with and has become a trusted extension of the Farrows team. She also has great music taste, which never hurts. I would recommend her without hesitation.

Vicki has worked with Farrows for many years and has played an important role in developing our digital marketing services. Her knowledge across SEO, PPC, paid social and digital strategy has helped us offer clients a more integrated service as we have grown our in-house capability.
She combines strong technical and analytical knowledge with a practical, commercial approach, and is equally confident developing strategy, managing campaigns and presenting directly to clients. She has great attention to detail, keeps up to date with the latest trends and consistently adds value, delivering great results.
— Dave Lincoln, Digital Director. Farrows
I have worked with Vicki for many years and cannot recommend her enough.

“Not only has she been instrumental for us as an agency but also for our clients – helping to build and drive engaging digital campaigns for a variety of different audiences and budgets. A high degree of effort, initiative and thought goes into her planning and ideas and she always ensures her output is of the highest standard.
Most of all, Vicki is a pleasure to work with – with a very personable, flexible approach.
Our clients and staff thoroughly enjoy working with her."
— Lucy Finnegan, Managing Director. ALTER Agency
"She is an absolute pleasure to work with. I would hire her again any day."

"Vicki is hard working with a unique talent for both creativity and analytical work. She has a great understanding of branding and public relations and is passionate about her work.
Vicki is adept at working with people with difficult personalities and is consistently reliable. "
— Kelly Gannon, Executive Director, Operations and E-Commerce. FourMarketing.
I loved working with Vicki - she's an inspiration.

“Always unflappable and the best person to work with in a tight spot!
Vicki's knowledge of the web, PR, design and marketing is vast, and I'd have no hesitation in recommending her."
— Miranda Acres, Account Director. Bluesky.
Vicki is approachable, motivated and professional and always exceeded her KPI's. I would not hesitate in recommending her.

Vicki’s digital marketing expertise in strategy, social media, email marketing, PPC, and eCommerce led to greater brand awareness, increased website traffic, sales, and business leads.
— Mike Atkin, Head of UK Sales. Samurai Sportswear.

Let’s Talk About What You Need

Whether you have a specific project in mind or simply need an experienced view on what to do next, get in touch and tell me a little about your business.