Digital Marketing Strategy & Consultancy

Good digital marketing starts with understanding what your business actually needs, rather than jumping straight into channels, campaigns or the latest platform update.

I provide freelance digital marketing strategy and consultancy for businesses, brands, agencies and in-house teams. Whether you need a fresh perspective, a clearer plan or experienced support to bring several areas of activity together, I can help you make more confident decisions about where to focus your time and budget.

My approach is practical, evidence-led and tailored to your business. I’ll look at the wider picture, including your current activity, audience, competitors, available data, resources and commercial goals, before recommending the most useful next steps.

Digital Strategy Built Around Your Business

Every business is different, so I do not work from a standard template or recommend channels simply because they are popular.

I’ll take the time to understand your business, your customers and what you are trying to achieve. From there, I can help you develop a clear digital marketing strategy that brings together the right channels, priorities, budgets and measures of success.

This might involve improving what is already in place, identifying gaps and opportunities, supporting a new launch or helping an in-house team decide what to focus on next.

Services:

  • A digital marketing audit can provide a clear view of how your current activity is performing and where improvements may be needed.

    Depending on the scope, I can review areas such as:

    The aim is not to produce a long list of issues for the sake of it. You’ll receive clear findings, practical recommendations and a prioritised plan showing what is worth addressing first.

  • A strong strategy needs to reflect the people you are trying to reach.

    I can help you build a clearer picture of your audiences using customer data, campaign performance, search behaviour, platform insights and wider market research. This can help shape channel selection, messaging, content, targeting and the overall customer journey.

    Audience insight is particularly useful when launching a new product, entering a new market, refreshing your positioning or trying to understand why current activity is not connecting as expected.

  • Trying to be active everywhere can quickly spread budgets and teams too thinly.

    I can help you decide which digital channels are most relevant to your goals, audience and resources. This may include SEO, paid media, email marketing, social media, content, website improvements and analytics.

    The result is a more focused plan, with clear priorities, realistic timings and a better understanding of how each area supports the wider strategy.

  • Digital marketing changes constantly, from updates to search and advertising platforms to developments across AI, analytics and privacy.

    I keep closely up to date with these changes so you do not have to follow every announcement yourself. I’ll help you understand which developments are genuinely relevant to your business, where action may be needed and which trends are mostly noise.

    That includes changes in AI-led search, platform automation, tracking, audience targeting and the growing overlap between SEO, AEO and GEO.

  • Data is only useful when it helps you make better decisions.

    I can review website, campaign and customer data to identify trends, gaps and opportunities. This might include analysing GA4, advertising platforms, email performance, eCommerce data, dashboards and existing reports.

    I’ll help you understand what the numbers are actually telling you, where performance may be limited and which actions are most likely to make a difference.

    Where tracking or reporting is incomplete, I can also recommend improvements to GA4, Google Tag Manager and conversion measurement, working with developers where needed.

  • Competitor research can help reveal where others are gaining visibility, which channels they appear to prioritise and where there may be opportunities to do something more effectively.

    I can review areas such as:

    • Search visibility and keyword positioning

    • Paid advertising activity

    • Website structure and content

    • Social media presence

    • Messaging and brand positioning

    • Customer journeys and calls to action

    • Offers, promotions and campaign themes

    The purpose is not to copy competitors. It is to understand the wider landscape, identify gaps and use those insights to make stronger decisions for your own business.

  • I provide social media strategy, channel reviews and audits for businesses that need clearer direction around their organic and paid social activity.

    This can include reviewing platform performance, audience fit, content themes, competitor activity, paid social opportunities and how social media supports your wider marketing goals.

    I do not provide ongoing social publishing or community management, but I can help you create a practical strategy, content framework and clear recommendations for your internal team or social media partner to follow.

  • Digital marketing consultancy can be provided as a one-off project or on an ongoing basis.

    Support may include:

    • A full digital marketing audit

    • Strategy development and planning

    • Data analysis and reporting

    • Competitor and audience research

    • Channel reviews

    • Budget and resource planning

    • Campaign or website launch support

    • Agency or supplier coordination

    • Regular consultancy for an in-house team

    • An experienced second opinion on current activity

    I can work directly with your business, alongside your existing team or in partnership with external agencies and specialists.

Need a Clearer Digital Marketing Plan?

Whether you need a complete strategy, a detailed audit or experienced support to make sense of what is already in place, get in touch to tell me a little about your business and where you would like some help.

Straightforward Advice and Practical Support

You will work directly with me throughout, with clear communication and recommendations shaped around your goals, budget and available resources.

I will not recommend activity simply to increase the scope of the project. The focus is on identifying what is most useful, creating a practical plan and helping you move forward with greater clarity.

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Let’s Talk

Get in touch to tell me a little about your business, what you are currently doing and where you would like some support.

We can arrange an initial conversation to discuss your goals, priorities and any challenges you are facing. I’ll then recommend an appropriate scope of work and provide a clear, no-obligation quotation.

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Agree the Approach

I’ll provide a detailed quotation outlining the proposed work, costs and timings.

This might cover a one-off audit, research and strategy project, campaign set-up, digital project management or ongoing monthly support. We can discuss the proposal and refine the scope before anything begins.

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Review, Plan & Deliver

Once the quotation and timings are agreed, the work can begin.

Depending on the project, this may include audits, data analysis, competitor and keyword research, audience insights, campaign planning or a review of your website, tracking and current digital activity. I’ll use these findings to develop clear recommendations and deliver the agreed work.

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Measure & Improve

For campaigns and ongoing projects, I’ll monitor performance and use the available data to identify opportunities for improvement.

You’ll be kept up to date through regular communication and clear reporting, with practical recommendations to refine campaigns, content, budgets and activity over time.

  • "I have worked with Vicki Driver for many years and cannot recommend her enough. Not only has she been instrumental for us as an agency but also for our clients – helping to build and drive engaging digital campaigns for a variety of different audiences and budgets. A high degree of effort, initiative and thought goes into her planning and ideas and she always ensures her output is of the highest standard. Most of all, Vicki is a pleasure to work with – with a very personable, flexible approach. Our clients and staff thoroughly enjoy working with her."

    — Lucy Finnegan, Managing Director. ALTER Agency

  • "Vicki is hard working with a unique talent for both creativity and analytical work. She has a great understanding of branding and public relations and is passionate about her work. Vicki is adept at working with people with difficult personalities and is consistently reliable. She is an absolute pleasure to work with. I would hire her again any day."

    — Kelly Gannon, Executive Director, Operations and E-Commerce. FourMarketing.

  • "I loved working with Vicki - she's an inspiration. Always unflappable and the best person to work with in a tight spot! Vicki's knowledge of the web, PR, design and marketing is vast and I'd have no hesitation in recommending her."

    — Miranda Acres, Account Director. Bluesky.

  • "Vicki’s digital marketing expertise in strategy, social media, email marketing, Adwords and Ecommerce all led to greater brand awareness, more website traffic, a significant increase in our website sales and the generation of new business leads. Vicki is approachable, motivated and professional and always exceeded her KPI's, I would not hesitate in recommending her."

    — Mike Atkin, Head of UK Sales. Samurai Sportswear.

Let’s Talk About What You Need

Whether you have a specific project in mind or simply need an experienced view on what to do next, get in touch and tell me a little about your business.