Digital Marketing Blog
Welcome to my blog. This is where I share practical insights, advice and updates from my digital marketing experience, covering everything from digital marketing strategy and SEO to AI search, paid media (PPC), email marketing, analytics and reporting.
I'll be answering some of the questions I’m regularly asked by my clients, plus sharing useful insights from the kind of work I’m involved in every day and my experiences in a straightforward and practical way.
I have over 25 years of experience in digital marketing and have worked with many different businesses, brands, and agencies. Based near Norwich, Norfolk, I offer freelance digital marketing consultancy and support to businesses, agencies, and in-house teams across the UK.
Digital Marketing Freelancer, Agency or In-House Team: Which Is Right for Your Business
Freelancer, agency or in-house? There's no single right way to resource digital marketing. I look at the differences in cost, expertise, flexibility and day-to-day support to help you decide which model could work best for your business.
What Does A Digital Marketing Audit Include, & When Do You Need One?
A digital marketing audit should provide much more than a list of problems.
I explain what a useful marketing audit can cover, when your business may need one, and how independent analysis can turn your data into clear, practical priorities.
Read my “What Does a Digital Marketing Audit Include - and When Do You Need One” blog post here →
AI and SEO: What Does AI Search Mean for Your Business?
What does AI search actually mean for SEO, and should businesses be changing their approach?
I look at how AI is affecting search, why traditional SEO still matters, what AEO and GEO mean, and how AI visibility can be measured alongside established SEO performance.
Read my “AI and SEO: What Does AI Search Mean for Your Business?” blog post here →
How I Work as a Freelance Digital Marketing Consultant
What does a freelance digital marketing consultant actually do, and how might I fit into your business?
I explain the different ways I work with clients, from one-off audits and strategic projects to ongoing channel management and support for in-house teams.
Read my “How I work as a Freelance Digital Marketing Consultant” blog post here →